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Mastercard Foundation & Partners Plan for Africa's Gig Economies

In line with its support for "African youth in the digital economy," Mastercard Foundation and its partners are working towards the goal of enabling millions of young Africans to secure work within gig economies, which encapsulates a type of employment that is flexible, freelance, inclusive towards a broad spectrum of individuals and diverges from traditional full-time employment. In Ethiopia, the Mesirat program--by Mastercard Foundation, Gebeya Inc., and their consortium of partners--successfully hosted a panel discussion titled "Exploring the Gig Economy in Ethiopia: Opportunities, Challenges, Ways Forward" as part of the Africa Celebrates 2024 initiative. In Kenya, a new toolkit, titled "A Policy Guide for Digital Economy Progress,"was just launched. Developed in collaboration with the Mastercard Foundation, eMobilis Technology Institute, and Africa Practice, the groundbreaking new toolkit offers a comprehensive roadmap to reform Kenya's gig economy. 

Find out more about Mastercard Foundation in Africa.

Formally recognized in 2007 under Kenya Vision 2030, Kenya’s gig economy significantly contributes to the overall GDP of the Information and Communication Technology (ICT) sector, increasing from 1.4 percent in 2017 to 2.4 percent in 2021. Currently, 1.2 million workers, most of whom operate within the informal sector, are employed in the gig economy. With the sector’s annual value estimated at USD 109 million, gig work has become a cornerstone of the digital economy.

Mesirat, a program by Mastercard Foundation, Gebeya Inc., and their consortium of partners successfully hosted a panel discussion titled "Exploring the Gig Economy in Ethiopia: Opportunities, Challenges, Ways Forward" as part of the Africa Celebrates 2024 initiative.

Dr. Wanjiru Kariuki – Secretary Skills Development at Ministry of Labor and Social Protection -- at the launch of “A Policy Guide for Digital Economy Progress,” a groundbreaking new toolkit, developed in collaboration with the Mastercard Foundation, eMobilis Technology Institute, and Africa Practice, offering a comprehensive roadmap to reform Kenya’s gig economy and create a more equitable and sustainable sector for over one million workers and businesses alike.

The "Exploring the Gig Economy in Ethiopia: Opportunities, Challenges, Ways Forward" panel discussion and event brought together key stakeholders to discuss the intricacies of the gig economy in Ethiopia. Panel discussions explored the potential and challenges of providing dignified and fulfilling work opportunities for millions of young Ethiopians. As an integral part of the Mesirat program’s mission to reshape Ethiopia's gig economy with a youth-centric approach, the panel discussion and event emphasized the importance of developing and nurturing gig and professional marketplaces (GPMs) across the nation.

Partners pose for a photo with the "Policy Guide for Digital Economy Progress,” a groundbreaking new toolkit, developed in collaboration with the Mastercard Foundation, eMobilis Technology Institute, and Africa Practice, offering a comprehensive roadmap to reform Kenya’s gig economy and create a more equitable and sustainable sector for over one million workers and businesses alike.

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